Gallium

The Gallium Blog

Growth Insights & Playbooks.

Tactical strategies from the team behind 300M+ impressions across LinkedIn, X, SEO, and AI Search.

The Content Engineer: B2B Marketing in the AI Era

Featured

The Content Engineer: B2B Marketing in the AI Era

After 300M+ impressions across 20+ B2B founder-led brands, we think the next great marketing hire is part strategist, part operator, and part systems builder.

Aidan Nguyen-Tran12 min read
Read more
LinkedIn Content Formats in 2026: Which Ones Build Pipeline
·9 min read

LinkedIn Content Formats in 2026: Which Ones Build Pipeline

LinkedIn content formats ranked by 2026 engagement data, and which founder POV, teardown, hiring, build-in-public, and customer-story posts actually build B2B pipeline.

Read more
In-House Marketing vs Agency for B2B LinkedIn Content: How to Decide
·5 min read

In-House Marketing vs Agency for B2B LinkedIn Content: How to Decide

Use this decision framework to choose when B2B LinkedIn content should stay in-house, when an agency makes sense, and when a hybrid model gives you the best operating leverage.

Read more
Content Engineering Systems for Scale: How AI-Native Teams Build Repeatable Content Workflows
·10 min read

Content Engineering Systems for Scale: How AI-Native Teams Build Repeatable Content Workflows

A practical operating model for turning company expertise into governed briefs, AI-assisted drafts, distribution assets, refresh loops, and measurable learning.

Read more
How LinkedIn Organic Reach Actually Works in 2026
·6 min read

How LinkedIn Organic Reach Actually Works in 2026

How LinkedIn Organic Reach Actually Works in 2026

Read more
Founder-Led LinkedIn Content Strategy in 2026: Build Pipeline with Organic Content
·11 min read

Founder-Led LinkedIn Content Strategy in 2026: Build Pipeline with Organic Content

A 2026 founder-led LinkedIn content strategy for building pipeline with specific stories, buyer trust, Thought Leader Ads, and AI-search visibility.

Read more
Why LinkedIn Should Be Your #1 GTM Channel in 2026
·8 min read

Why LinkedIn Should Be Your #1 GTM Channel in 2026

Why LinkedIn should be your #1 GTM channel in 2026: where B2B decision-makers are, how it beats cold email, paid, and SEO on time-to-pipeline, and how to run it.

Read more
5 LinkedIn Content Mistakes That Kill Founder Pipeline
·5 min read

5 LinkedIn Content Mistakes That Kill Founder Pipeline

The most common LinkedIn content mistake founders make is chasing impressions instead of publishing original founder proof that moves buyers.

Read more

Get Access to Our Growth Hacks

We find the best growth strategies every week
across LinkedIn, X, SEO, AI Search, and content.

No spam. Unsubscribe anytime.

Let's Make Growth Easy.

Book a 30-minute call.
We'll show you exactly what your growth engine could look like.

Refer a Friend

Know someone who could use our help? Refer them to us and we'll give you $1,000.

Our founders offer free, one-on-one content strategy sessions.
See if you qualify