Engineering the next generation of LinkedIn's Feed
LinkedIn Engineering's deep-dive on the new LLM- and GPU-powered Generative Recommender that ranks every post in the Feed today.
SourceLinkedIn Engineering
Published2025
Primary Sources
Read the algorithms
in their own words.
Every link below is a primary source — the actual blog post, docs page, or repo from the platform itself. No interpretations, no third-party summaries.
Open the source
How LinkedIn is Improving the Feed
LinkedIn News on the four shifts now shaping who sees what: Generative Recommenders, anti-engagement-pod work, less engagement bait, and an Interest Picker for new members.
SourceLinkedIn News
Published2026
X / Twitter
ArticleTwitter's Recommendation Algorithm
The original blog post from Twitter Engineering announcing that the algorithm powering the For You timeline has been open-sourced.
SourceTwitter Engineering
PublishedMar 31, 2023
X / Twitter
Open Sourcetwitter/the-algorithm
The actual recommendation system code on GitHub. Skim the README for a clean overview of how candidates are sourced, ranked, and filtered.
SourceGitHub · Twitter
PublishedOpen-sourced 2023
SEO
DocumentationSEO Starter Guide: The Basics
Google's official refreshed SEO Starter Guide. The simplest, highest-trust primer on what Google actually wants to see on a page.
SourceGoogle Search Central
PublishedRefreshed Feb 2024
SEO
DocumentationCreating Helpful, Reliable, People-First Content
Google's canonical write-up of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and the Who/How/Why test for content quality.
SourceGoogle Search Central
PublishedReference doc
AI Search
AnnouncementGenerative AI in Search: Let Google do the searching for you
The Google I/O 2024 announcement of AI Overviews — the new Gemini-powered layer that sits above the classic blue links for hundreds of millions of US users.
SourceGoogle
PublishedMay 14, 2024
AI Search
AnnouncementIntroducing ChatGPT search
OpenAI's announcement of real-time web search inside ChatGPT, with citations to the original sources. The piece every AEO/GEO playbook now starts from.
SourceOpenAI
PublishedOct 31, 2024
AI Search
AnnouncementClaude can now search the web
Anthropic's announcement that Claude can search the web and cite its sources directly inline — the third major AI-search surface to optimize for.
SourceAnthropic
PublishedMar 20, 2025
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